Varenik&Pelmen Loyalty Programme — Rewards for Dumpling Lovers
Love our dumplings? We love you back! The Varenik&Pelmen Loyalty Programme rewards our most dedicated customers with exclusive benefits, discounts, and special offers. Because the more pelmeni you eat, the more we think you deserve to be rewarded for your excellent taste in food.
How Our Loyalty Programme Works
Earn Rewards Every Visit
Every time you visit Varenik&Pelmen at one of our London food market locations, you earn loyalty credit towards future rewards. The more you visit and the more you spend, the faster your rewards accumulate. It is our way of saying thank you for choosing us.
Easy to Join
Joining our loyalty programme is simple and free. Ask about it at any of our market stalls, and our team will get you set up in moments. There are no complicated forms, no fees, and no catches — just simple, genuine rewards for being a loyal customer.
What You Can Earn
Free Dumplings
The ultimate reward — free pelmeni, vareniki, bliny, or syrniky on us. Earn enough loyalty credits and your next portion is free. Because nothing tastes better than free dumplings.
Exclusive Offers
Loyalty members receive access to exclusive promotions, seasonal specials, and early access to new menu items. Be the first to try new fillings and limited-edition offerings before anyone else.
Special Event Invitations
From time to time, we host special events, tastings, and pop-ups for our most loyal customers. Loyalty members get priority invitations and exclusive access.
Why Join?
It Is Completely Free
There is absolutely no cost to join. No membership fees, no hidden charges. Just sign up and start earning rewards from your very first purchase.
Rewards You Actually Want
We do not believe in rewards that gather dust. Our loyalty benefits are all food-focused — because we know that what you really want is more delicious dumplings.
How to Get Started
Visit any Varenik&Pelmen market stall and ask our team about the loyalty programme. You can also contact us for more information. Follow us on social media for loyalty programme updates and bonus reward opportunities.
Find our nearest stall on our Find Us page and start earning rewards today.